Toilet Ek Prem Katha Friday (Day 1) Box Office Collections is 11 crore. TEPK 1st Day Friday Collection is the 7th Highest Opening Day (Day 1) Business of 2017.
The film started on an average note in the morning shows. It grew in the subsequent shows but couldn’t show growth similar to Jolly LLB 2. The final numbers of Toilet : Ek Prem Katha might stay lower than Jolly LLB 2.
The numbers of Toilet are definitely underwhelming going by the hype and buzz around the film. The numbers in multiplexes are around 15-20 % lower than Jolly LLB 2 in many screens. We also need to take into consideration the fact that the film has got Tax Free Status in UP right from the first day so that has added some more numbers to the first day. In real terms (with GST), the gross day one numbers might turn out to be lower or similar to Arjun Kapoor’s Half Girlfriend.
The film has to show major growth on Saturday and Sunday to show that potential of succeeding at the box office. The growth has to be in the range of 20-25% atleast to showcase a positive trending for the film.
There is huge potential of growth in multiplexes and the growth on Saturday and Sunday there will give an initial indication about the word of mouth of the film. There is solid potential of growth in the multiplexes of Delhi, Mumbai, Punjab, Bangalore, Mysore etc and these have to showcase growth in terms of the lifetime prospects of the film.
The film was publicized heavily but it hasn’t really helped put up big opening day numbers. Another Case of Audience Clearly Telling Bollywood – ‘Marketing is Overrated’.